I am pretty confident that the Microsoft takeover of Yahoo may not be the option. The one being that Yahoo is a big organization and does not seem to eager to get bought up by its rival Microsoft. The clash of cultures reminds of the one I read about in the Paypal Wars when X.com and Paypal were joined.
I definitely think that Microsoft is right to spend its war chest on key acquisitions, but Yahoo is a big risk with not enough of a reward proposition. On the other hand, when using AIM pro, I saw what Microsoft needed… AOL! Microsoft buy AOL from Time Warner (or a substantial stake) is a much better move. It would be much cheaper than Yahoo, and present a large range of upsides. There is much less of a culture clash and way less risk involved in such a deal. Furthermore, it could ensure that Google would not intervene, since it can’t do anything with Yahoo.
Microsoft will be able to integrate its business services into many of AOL’s products notably all versions of AIM.The combination of these services will be extremely innovative and strengthen both companies’ current service offerings.
Google is very smart in leveraging its market advantages and technologies to make pushes into markets that can be tied to its core search service. Google has made its presence known on the internet, but now as the internet becomes more accessible with mobile technologies, Google wants to make sure it preserves its dominant market share, especially on the mobile phone, where it must also limit the growth of the mobile windows operating system.